TRADITIONAL MARKETING
The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship etc.
Traditional Marketing is not cost effective.
It is not so good for Brand building.
Traditional Marketing includes.
- T.V. advertisement
- Radio.
- Banner Ads..
- Broadcast.
- Sponsorship.
- print Ads..
Traditional Marketing is difficult to Measure.
DIGITAL MARKETING
The promotion of product and services through digital media or electronic medium like seo, sem, ppc etc..
Digital Marketing is more cost effective.
It is efficient and fast for brand building.
Digital Marketing includes.
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design.
- Content marketing.
- Social media marketing.
- Email marketing.
Digital Marketing is easy to Measure with the help of analytics tools.
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